About Us
Our Story
Arabella London was born from a lifelong obsession with beauty, craftsmanship, and the belief that extraordinary things should be available to everyone — not just the privileged few.
Our founder's journey began in the world of fine art — a world defined by precision, vision, and the relentless pursuit of perfection. That same artistic sensibility led him into the fashion industry, where he built a celebrated career as a Bespoke Haute couture Designer, creating exquisite, one-of-a-kind pieces for high-profile clients and discerning figures who demanded nothing but the very best.
It was in that world of luxury fashion that he encountered something he simply could not accept: the beauty industry's most extraordinary products — the ones with genuinely premium formulas, stunning packaging, and real performance — were priced out of reach for most people. Luxury had become a privilege. And that, he believed, was fundamentally wrong.
So he made a decision. He would build a beauty brand that refused to compromise. A brand with the formulas, the packaging, the design, and the quality of the world's finest luxury houses — but at a price that made it genuinely accessible to everyone. A brand where luxury was not the exception. It was the standard.
That brand is Arabella London.
The Name: A Piece of British History
The name Arabella was not chosen by accident. In British culture, it sits alongside names like Elizabeth, Victoria, Charlotte, and Eleanor — names that carry centuries of aristocratic heritage, royal association, and timeless elegance.
The most remarkable bearer of the name was Lady Arabella Stuart (1575 – 1615) — a woman of extraordinary intelligence, education, and grace who moved at the very heart of English royal society. A first cousin of King James VI and I, she was considered one of the most serious candidates to succeed Queen Elizabeth I to the throne of England. Cultured, formidable, and deeply sophisticated, Lady Arabella Stuart embodied everything the name has always represented: nobility, refinement, and an uncompromising standard of excellence.
When our founder chose the name Arabella London, he was making a statement about what this brand would stand for. Not just a beauty company. A brand with heritage. A brand with standards. A brand that takes its name — and everything it represents — seriously.
Our Mission
At Arabella London, we believe that luxury and high-quality beauty should be accessible to everyone. Our mission is simple: to bridge the gap between premium beauty and affordability — delivering the finest formulas, the most stunning packaging, and the most generous products on the market, at a price that makes it genuinely yours.
Luxury is not a privilege. It is a standard. And at Arabella London, it is a standard for everyone.
What Makes Us Different
Every Arabella London product arrives in a stunning luxury gift box — the kind of packaging customers genuinely cannot bring themselves to throw away. Our eyeshadow palettes open like unboxing an iPad, with a gorgeous velvet bag nestled inside. Our lipsticks are perfectly crafted bullets with a beautifully sculpted lip shape carved into the very tip. Our mascara tubes have the sleek, elongated elegance of a fine cigar. Every bottle, jar, tube, and palette is designed to be displayed, admired, and treasured.
We also give you more — significantly more — than the industry standard:
- Foundation: 60ml — double the standard 30ml
- Bronzer: 60g — the largest on the UK market; most brands offer just 8g to 25g
- Highlighter: 18ml — up to three times more than most competitors
- Eyeshadow palettes: 18 and 40 shades — with a velvet bag included as standard
And we are the first and only beauty brand to offer a complete luxury makeup brush set in a stunning gift box with a genuine leather bag — an industry first that no other brand has matched.
Our Values
- Quality — premium ingredients, innovative formulas, and exceptional results in every product
- Affordability — luxury beauty at a price that is genuinely accessible to everyone
- Inclusivity — beauty that celebrates every individual, every skin tone, every style
- Vegan and cruelty-free — no animal-derived ingredients, never tested on animals
- Generosity — more product, more value, more luxury in every single purchase
Welcome to Arabella London. We are delighted you are here.
Named after royalty. Built for everyone.